Conversion Bridge

1.12 2026-01-09

• New integration! Freemius
• New integration! LatePoint
• New integration! Fluent Affiliate
• New integration! Fluent Community
• New integration! UserBird Analytics
• New integration! Rybitt Analytics
• New integration! WPConsent (consent banner)
• New integration! Pressidium Cookie Consent (consent banner)
• New: UTM Reports
• New: UTM link generator tool
• New: UTM Filters for Conversion Journeys
• New: Meta – Ability to add multiple pixels
• New: Custom Events – Custom parameters for each event
• New: Event queue system for CB()->add_event() – Allow events to be rendered on next pageview if they don't on current pageview (useful after redirects)
• New: More blocks have individual conversion tracking options (Video, Audio, YouTube, social embeds, site logo/title, post title)
• New: GA4 – Use API to automatically create dimensions
• Enhancement: Formidable now supports Enhanced Conversions and custom fields
• Enhancement: Admin analytics dashboards are combined into single top level menu with sub menus when multiple are present
• Enhancement: Store all API keys securely in database
• Add: Comments in head explaining if any tracking is not being output and why
• Add: Fathom – Option to honor Do Not Track from browser settings
• Add: EDD – Remove from cart event tracking
• Add: WooCommerce – Remove from cart event tracking
• Add: Logging around version update checks
• Change: Event database table, columns for UTM data for better performance querying
• Change: Meta – Form submissions now default to "Lead" instead of "Contact" as better matches their Standard Events
• Change: New settings functions and structure for outputting fields
• Change: Refactor all consent banner integrations into separate classes
• Fix: Cleanup unnecessary log function calls
• Fix: Issues with Meta deduplication
• Fix: MemberPress – Subscription with Stripe fatal error trying to get transaction details
• Fix: GA4 – Improved number formatting for JS event rendering
• Fix: GA4 – Saving settings after connecting removed OAuth connection information requiring reconnecting

1.11.1 2025-11-12

• Fix: Google Analytics – OAuth button failed in some instances
• Fix: MemberPress – tracking for Stripe subscriptions and passing proper transaction_id

1.11 2025-11-11

• New integration! Fluent Cart
• New integration! Paymattic
• New integration! Breakdance
• New integration! Koko Analytics
• New integration! Active Analytics
• New integration! WP Legal Pages (consent banner)
• New integration! Termly (consent banner)
• New integration! WP Consent API
• New: Google Analytics – OAuth setup
• New: Google Analytics – Custom analytics dashboard
• New: Google Consent Mode for GA4 and Google Ads
• New: Event queue system in core tracking JS
• Change: GA4 and GTM now technically separate platform integrations so you can enable both
• Change: Weekly email include "No data" message so empty report does not look broken
• Change: Pageviews in Conversion Journey will look for the associated post and use it's name if available instead of meta title
• Change: Do not set from name/email headers in weekly report email so SMTP plugins can override it
• Update: Clarity – Use consentmodev2
• Update: WP Simple Pay – Allow tracking on Thank You redirect page
• Add: Fluent Forms – Per form tracking with option for enhanced conversions
• Add: WooCommerce – Include brand info with line items
• Add: Clarity – Options to set additional properties as tags with the page view (post_type, language, user role, etc)
• Add: Microsoft Ads – Follow consent
• Add: JetFormsBuilder – Pass custom form data + enhanced data
• Add: Kadence Forms – Pass custom form data
• Add: SureCart – Include coupon code in purchase event
• Add: PostHog – option to support new web experiments beta feature flag
• Fix: MemberPress – Track Conversion Journeys
• Fix: MemberPress – Prevent duplicate purchase conversion tracking
• Fix: Clarity – Use selected external ID source when setting "identify" tag
• Fix: JetFormsBuilder – Handle situation where JetForms does not tell us what submission type the form is using
• Fix: Bricks – Handle dynamic URLs even when link type is not set to dynamic
• Fix: Bricks – PHP notice when on 404 error page and no specific post ID is available
• Fix: File Downloads – Issues with file URL in label
• Fix: Improve how JS vars are processed in event args
• Fix: Kadence Enhanced form data on submit

1.10.3 2025-10-09

• Add: Contact Form 7 – Work with multiple forms on the same page
• Add: Contact Form 7 – Add first/last name enhanced conversion support
• Fix: WooCommerce – single product add to cart, look for qty input before trying to get value for it to prevent JS error
• Fix: Weekly report being sent twice
• Fix: EDD – Notice of empty price var

1.10.2 2025-10-03

• Add: Filter – conversion_bridge_platform_event – event data array before sent to platform to be rendered
• Add: Filter – conversion_bridge_custom_event – custom event data array before sent to platform to be rendered
• Fix: Reddit int + string PHP notices
• Fix: Custom event rendering process args if provided from filters
• Fix: Plausible + SureCart – check for items array

1.10.1 2025-09-29

• Fix: Make event IDs more unique to resolve repeat usage issues
• Fix: is_email_enabled error returning int instead of boolean

1.10.0 2025-09-25

• Add: New integration! Greyd Suite forms and buttons
• Add: New integration! HotJar integration
• Add: New integration! Must-Have Cookie integration
• Add: Weekly email with conversion stats
• Add: Plausible – Proxy system
• Add: Plausible – When event has single item in args, pass it as props
• Add: Link to main page in admin Plugins list
• Enhancement: Document Library Pro – Allow bulk enable/disable of tracking on documents
• Fix: Include missing option for "role" user properties for a few analytics platforms
• Fix: CSS for conversion journey emails, replace var() with explicit values
• Fix: Bricks – Links/buttons handle dynamic data for passed args
• Fix: WooCommerce – Item variant name was being overly escaped because of combined JS vars, converted to single JS var
• Fix: Post table sorting by Conversions
• Fix: MemberPress – Tracking purchases from Stripe payments has different URL query vars

1.9.4 2025-09-02

• Fix: Happyforms – Adjust how enhanced data gets collected
• Fix: Saving license key during onboarding
• Fix: Setting telemetry option during onboarding license key save
• Fix: Notice about empty license key from previous bug during license activation
• Fix: Analytics dashboard role check
• Fix: Bricks not having post data on 404 pages

1.9.3 2025-08-28

• Add: Umami – Custom domain
• Fix: Handle GA4 user properties better
• Fix: Reword how events are passed to GA4 in admin for more clear explanation
• Fix: HappyForms – Identifying both free and paid version is active
• Fix: HappyForms – Remove function not available in paid version
• Fix: External ID source dropdown not keeping selected option

1.9.2 2025-08-26

• Add: Uninstall process to delete all data when option enabled
• Add: New filter: conversion_bridge_platform_render_event_code
• Add: Fathom – Option for extreme EU isolation
• Add: ProfilePress – Work with registration forms and include user info, admin/email conversion journeys
• Add: Usermaven – Autocapture option
• Change: Google Ads – Update to "Conversion Label" from "Conversion ID" for labels
• Fix: Complianz – Fix reference to now all caps var definition
• Fix: Google – When GA4 tag excluded option enabled, Google Ads tag was not enqueued
• Fix: Plausible – For whole numbers, does not like (float) 10.0, wants it as (int) 10
• Fix: Core – Menus missing newer ad platforms requiring conversion IDs

1.9.1 2025-08-14

• Add: Ability to include the currency within the value string and have it properly parsed for respective platforms (e.g. "10 AUD")
• Add: Auto activate a license key found in wp-config.php
• Add: New option to select source of external ID for ad platforms that support it (User ID, User Login, User Email)
• Change: Gravity Forms – ajax handler now uses async filter "gform/submission/pre_submission" to look for submission event
• Fix: Use default currency from options instead of USD in all platforms
• Fix: Issues passing hashed enhanced data from JS variables (was receiving the promise, not the actual hashed string)
• Fix: TikTok – Check for JS vars in enhanced data
• Fix: Meta – Better use of enhanced user data on Pixel init

1.9 2025-08-08

• Add: Include Conversion Journey in emails – WooCommerce, EDD, GiveWP, Charitable, WS Form, Gravity Forms, CF7, Elementor Pro Forms, Fluent Forms, Forminator, Happy Forms, JetFormBuilder, Leaky Paywall, Ninja Forms, Paid Memberships Pro, SureForms, WPForms
• Add: White Label options
• Add: License key via variable definition in wp-config.php
• Add: New Integration! Hustle Popup Builder
• Add: Kadence – single button support
• Add: Telemetry with opt-in
• Add: Logging when unique event gets tracked
• Add: New option to set roles for who can see the embedded analytics dashboards
• Enhancement: Allow JS variables in event labels
• Enhancement: Pass hashed private data to GTM (user_data.email, user_data.first_name, user_data.last_name)
• Enhancement: WooCommerce – begin_checkout includes coupons applied
• Change: Umami – only include revenue data on purchases and not other events
• Change: Pirsch – Use new pa.js instead of pirsch-extended.js for core tracking script
• Fix: Core – Block button to work with LinkedIn and X ads
• Fix: WooCommerce – Alternate method of tracking purchases to ensure extra redirects do not affect output
• Fix: PHP notice about missing event_id
• Fix: Issues with conditional fields in platform settings
• Fix: Saving integration options when nothing is selected
• Fix: Properly clearing the log file
• Fix: Popup Maker PHP notices of missing variable
• Fix: Custom event page checking

1.8.1 2025-07-29

• Fix: Popup Maker PHP notices of missing variable
• Fix: Custom event page checking

1.8

• Add: New integration! Microsoft Ads
• Add: New integration! Reddit Ads
• Add: Custom Events – Select multiple pages from any public post type
• Add: Default currency setting
• Enhancement: Deduplication improvements for Meta and Reddit
• Enhancement: Pirsch – Add timeout delay for page load events
• Enhancement: More logging during Plausible event creation via API
• Enhancement: Analytics Platforms hide options that are not available when you exclude the core script tag
• Fix: Ensure element exists before attaching scroll custom event to it
• Fix: GA4 – Properly send user info
• Fix: Properly require items be array for certain integration locations
• Fix: EDD price variant PHP warning
• Fix: Dashboard widget only show valid events, better handling when no conversions found
• Fix: Sanitize CSS selectors for custom events to ensure they are valid or have special characters

1.7.6

• Add: GF, WS Form – Include submission/entry ID as transaction_id to help prevent duplicates
• Add: General options to System Info report
• Change: Show all tabs without active license but show message that a license is required to use it
• Fix: HTTP USER AGENT error

1.7.5

• Add: EDD – add_to_cart event tracking available
• Add: Ability to clear CB log file in options
• Change: Meta Ads – Include pixel even if using Meta CAPI, but include deduplication data
• Fix: Getting user info function calls in GA4, Plausible, Pirsch
• Fix: GA4 – Default variant name option to 'parent'
• Fix: Google Ads – Prevent empty params object for config statement
• Fix: Meta – How item data is sent to CAPI

1.7.4

• Add: WooCommerce – Track view_item when variant is selected on single product page
• Add: GA4 – Explicit E-commerce product variation options for handling item_id/item_name
• Add: All platforms – Handle e-commerce product variation item_id/item_name by expected values
• Add: Meta – Include currently logged in user information if not provided from the event itself when enhanced conversions enabled
• Change: GA4 – remove anonymize IP option since it no longer an option
• Change: Hide label field in admin for integrating event settings if no enabled platforms support it
• CHange: Improve echodash data send
• Fix: WooCommerce – properly set item_variant property on purchase events for GA4
• Fix: EDD – typo saving session ID for conversion journey
• Fix: Plausible – remove redundant "currency" and "amount" props
• Fix: Properly show Enhanced Conversions option for ad platforms
• Fix: Plausible/Pirsch – Fatal error when tag properties tracked for posts
• Fix: Plausible – Handle multiple categories/tags as separate properties
• Fix: Admin option conditionals to allow for multiple conditions to be required

1.7.3

• Add: Include variant information when WooCommerce single variable product is added to cart
• Fix: WooCommerce add_to_cart incorrect JS variables for item amount

1.7.2

• Enhancement: Include GTM noscript on body open (if theme supports it)
• Enhancement: Improved GTM ecommerce data formatting

1.7.1

• Enhancement: Include donation label to Meta Ads
• Fix: Typo in FluentCRM saving CB session id

1.7

• New Integration! LinkedIn Ads
• New Integration! X Ads
• New Integration! Microsoft Clarity
• New Integration! PostHog
• New Integration! Bricksforge Pro forms
• New Integration! Popup Maker
• New Feature! Custom pageview/dimensions properties can be tracked in Google Analytics, Pirsch, Plausible, PostHog
• New Feature! User info – Integrations can include specific user info. Example: membership plugins can include active membership (is_member) and which membership level current user has
• New Feature! Choose cookies or privacy friendly fingerprinting method for internal Conversion Journey tracking method
• Add: Elementor video (YouTube) play tracking
• Enhancement: All relevant plugin integrations now support Enhanced Conversions
• Enhancement: Handle existing JS variable data from plugin integrations better
• Enhancement: Improved JS output when both GA4 + Google Ads enabled and additional checks to make sure it prevent duplicate loading if loaded elsewhere
• Enhancement: New option to enable beta version updates
• Enhancement: New option to enable GA4 debug mode for specific roles
• Enhancement: SureCart funnel steps (view_item, add_to_cart, view_cart, begin_checkout) now can be tracked
• Enhancement: Improved consent management checks for ad platforms when cookie banner integration is enabled
• Change: REST responses when no tracking because of cookie banner plugin still returns true as it's not actually an error
• Change: Include more info on platform settings in System Info report
• Change: How GA4 Measurement ID vs Container ID are saved in settings
• Change: Adjust JS for custom link tracking to work with ajax loaded content
• Change: Make log file have unique file name for added security
• Fix: Ensure no CB cookie is set when journeys are disabled
• Fix: Licensing checks on weekly cron
• Fix: Plausible goal syncing
• Fix: GA4 only include user_id if the user is logged in
• Fix: MemberPress to work with any Membership specific Thank You page
• Fix: Don't add tracking during Elementor edit page views
• Fix: Force SureCart currency to be all uppercase to be properly received at all platforms
• Fix: TikTok JS output bug
• Fix: TikTok properly pass Enhanced Matching data on individual events

1.6.2

• Fix: WS Form submission error when form does not have a Save Submission action

1.6.1

• Add: Auto activate license when new domain is detected for easier Blueprint site setup
• Fix: Prevent error when old Google Ads phone settings exist
• Fix: Deactivation of inactive license will still clear license data

1.6

• Add: Google Ads integration will track Enhanced Conversions (first/last/email) data if available
• Add: Meta Ads will track Enhanced Conversions data if available
• New Integration! EchoDash
• Update: Many plugin integrations that can collect first/last/email will send for platforms that can accept it
• Update: WS Form – ability to set form fields to be included as event metadata, link to Conversion Journey for submissions
• Update: Gravity Forms – ability to set form fields to be included as event metadata, improved reliability for redirect confirmations
• Update: Ninja Forms – ability to set form fields to be included as event metadata
• Update: Internal event tracking to use sendBeacon on JS side and REST API for saving event data for improved performance and tracking accuracy
• Update: Ensure data sent to GA4 meets the max data length requirements
• Update: Plausible optional automatic measurement tracking features – outgoing links, file downloads, hash, 404 pages (revenue and custom events is always made available by default)
• Update: Inline links to docs in various areas
• Update: Use HTML_Tag_Processor when appropriate
• Update: YouTube embeds add data-conversion-bridge attribute instead of id attribute to iframe
• Update: Core YouTube embeds with WP Rocket lazy loading enabled has custom method
• Update: Improve form submission event details in Conversion Journey
• Update: Google Ads Phone Tracking to work with either phone replacement or phone clicks
• Fix: Meta – AddToCart events data formatting
• Fix: Meta – Use Donate standard event
• Fix: Strip personal info before inserting into cb_events table
• Fix: GA4 properly convert params for form_submit event to form_id and form_name
• Fix: Do not process blocks during admin requests
• Fix: Properly follow "exclude_tag" from a platform's setup in admin settings
• Fix: Rename Plausible "API Key" to "Plugin Token" for better clarity

1.5

• New Integration! SureForms
• Add: Meta Conversions API integration
• Add: Options for setting pageview retention days and event retention days to help limit database size
• Add: Add indexes to cb_events table for improved performance
• Add: Ability for events to pass private data like _email (underscored key values are considered private), platforms can filter out as needed
• Add: Logging system
• Add: Note for EDD purchase tracking you must set your Confirmation Page
• Add: Declaring WC + HPOS support
• Update: EDD – Check if on Receipt page if no Confirmation page is set to trigger purchase tracking

1.4.1

• Fix: Remove logging function from Bricks

1.4

• New Integration! Divi 4
• Add: Add cb_console GET var check to output event data to the console
• Add: Option for Marketing Platforms to exclude their tracking scripts
• Update: Work with Umami new revenue tracking
• Update: Do not output the conversion code when the analytics platform has not been fully set up yet
• Update: Change GET var to cb_force_event to force fire an already tracked event (like after purchase)
• Update: Bricks integration adds data-conversion-bridge attribute to button/text-link elements instead of relying on IDs
• Fix: Properly set preset date ranges in Journeys
• Fix: Clickwhale integration
• Fix: WS Form where Conversion Bridge is not last action blocks other actions from running

1.3.8

• New option to enable/disable console logging
• Fix PHP errors around Google Ads check
• Add Google Ads tracking to a few integrations that were missing it

1.3.7

• Add Page View as custom conversion event type
• Add explainer text where missing for form plugin settings
• Fix EDD view_item to get proper product being viewed
• New restrictions prevent adding/showing events that do not match known event_type to help battle spam

1.3.6

• Add URL param cb_debug in admin to help with support when viewing journey for session
• Fix tracking $0 event value

1.3.5

• Fix Swetrix issues
• Fix Plausible embed URL issue
• Fix showing time value for custom events after save
• Supports Bricks text link element

1.3.4

• WooCommerce single item add to cart handle variation selection better and more accurately
• Fix EDD view single item PHP error
• Fix Fathom handling placeholder values when converting to whole numbers
• Check icon indicator when successfully saved platform/integration settings
• Fix Plausible currency for purchases

1.3.3

• New integration! GiveWP
• Fix obeying cookie plugin integration selected option when tracking journeys

1.3.2.1

• Hotfix to remove debug lines of code

1.3.2

• Fix Usermaven custom domain script tags
• New Usermaven option to allow logged in user tracking
• Automatically exclude CB scripts from Litespeed JS optimizations
• Fixed Google Ads conversion ID tracking snippet

1.3.1

• Further improved WooCommerce add to cart tracking to work in more themes
• Updated MemberPress integration to be more accurate
• Don't use is_plugin_active as was giving errors in rare cases
• Fix gtag output when there are no options to pass
• Fix settings UI for a few plugin integrations

1.3

• New integration! Cookiebot
• New integration! CookieYes
• New integration! Complianz
• New integration! GDPR Cookie Compliance Plugin
• New integration! Native menu items
• New integration! Elementor
• New integration! JetForms Builder
• Improved integration! Kadence forms
• Improved integration! Document Library Pro
• Improved integration! Download Monitor
• Improved integration! Ninja Forms
• Dashboard Top Landing Pages link to show all Journeys for the post
• Admin posts list links to Journeys for the post + conversion type
• GA4 option to send user_id
• FluentCRM integration to show journey in Contact profile
• Various new hooks and filters throughout
• Improved WooCommerce add to cart tracking
• Improved System Info report

1.2.2

• Fix EDD begin checkout tracking errors
• Fix custom event tracking JS

1.2.1

• Fix Usermaven main tracking tags
• Fix custom Usermaven/Wide Angle main tracking tag to obey exclude tag setting

1.2

• New! Conversion Journeys
• New! Show conversion counts in admin column for posts/pages when it is the landing page
• New! Dashboard widget showing recent conversions with % changes for last 30 and 7 days
• New integration! Bricks Builder
• New integration! Beaver Builder
• New integration! Leaky Paywall
• New integration! Document Library Pro
• EDD: View product, view cart, begin checkout events can be tracked
• WooCommerce: Add to cart can be tracked
• Use ?cb_restart in URL to force restart a new conversion tracking session
• Automatically add all platform JS to WP Rocket exclusion list as it breaks most
• Fix removing solo custom event
• Fix MailPoet subscribe tracking
• Updated Usermaven base tracking code setup, new cookieless option

1.1.1

• Fixed updater

1.1

• Add Google Ads conversion tracking (with phone tracking)
• Add Meta pixel conversion tracking
• Add Pinterest ads conversion tracking
• Add TikTok ads conversion tracking
• Core/Button block: Option to enable conversion tracking with optional label
• New integrations: AffiliateWP, Solid Affiliate, AnalyticsWP
• EDD: Send coupon data during purchase event
• WooCommerce: View product, view cart, begin checkout events can be tracked
• Fix link to Plausible API settings

1.0

Initial release