LayerSync – Conversion Tracking, Pixel Manager, and Server-Side API

1.37.4

• New: guided first-run setup — create your account and connect your site in one step, nothing to copy.
• Fix: more reliable connection and consent handling.

1.37.3

• Fix: the “Default consent state” checkbox on Settings → Privacy now reflects the effective state. Previously a fresh install fell back to “denied” (privacy-safe default) while the checkbox showed unchecked — so browser pixels were silently suppressed with no visible cause. The box now shows checked whenever consent is defaulting to denied, and the description explains how to grant-by-default. No behavior change to consent resolution itself.

1.37.2

• Fix: phone Lead-First now only hashes explicitly-international numbers (+CC / 00CC) client-side and emits both phone hashes (digits + E.164). Local-format numbers are deferred to the purchase event, where the country code is applied server-side — preventing a mismatched phone hash on lead events. Raw phone is never sent on a lead.

1.37.1

• Maintenance: removed unused legacy files from the plugin package, reducing the download size. No change to functionality.

1.37.0

• New: store owners can now control which LayerSync admin menu items appear, rename them, mark them “Soon”, reorder them, or add new links — managed centrally from the LayerSync dashboard.
• New: on-page behavior signals (rage clicks, dead clicks, form errors, page speed) for Exit Doctor are now on by default, and only ever captured when the visitor has granted analytics consent.
• Improve: “Sync customers” now shows a clear confirmation message when it finishes and a progress state while it runs, so it no longer looks like nothing happened. The optional website-activity sync also waits longer before timing out on a busy connection.
• Improve: the plugin admin home no longer shows “all healthy” reassurance messages when nothing is wrong — status notices appear only when something needs attention.
• Fix: when the plugin is reinstalled, a clear notice now explains if browser pixels are paused because consent defaults to denied, instead of failing silently.

1.36.0

• Fix: external_id (WordPress user ID, SHA-256 hashed) is now sent with every server-side conversion event across Meta, TikTok, Pinterest, Microsoft, and all other connected CAPI platforms. Previously, the advanced-matching builder collected email, phone, name, and address but never emitted external_id, disabling cross-session matching and audience suppression for all logged-in users.

1.35.0

• Performance: pages now load faster — the plugin no longer makes a blocking request for custom-tag and popup settings while your page renders. It serves a cached copy instantly and refreshes it in the background.
• Performance: the popup script is now minified (about half the previous size) and only loads on your storefront when you actually have an active popup.
• Accessibility: the plugin settings sub-tabs are now fully keyboard-navigable.
• Admin: features that aren’t available yet are clearly labelled “Soon”.

1.34.1

• Fix: Snapchat pixel advanced matching now sends the pre-hashed email/phone under the correct keys, so Snapchat no longer hashes them a second time — this restores Snapchat Pixel match rate, which was reading 0%.
• New: the Reddit pixel now also sends the customer’s phone number for matching, improving Reddit match coverage.

1.34.0

• New: custom tags and scripts you create in the LayerSync dashboard now run on your site automatically.
• New: a “Managed in LayerSync” panel under Scripts lets you see, enable, disable, or delete those tags from WordPress (full editing stays in the dashboard; raw scripts still require LayerSync review before they go live).
• Fix: the popup cart lookup no longer fails on sites installed in a subdirectory.

1.33.1

• Fix: the popup no longer shows a “critical error” when a submission can’t be saved — it now shows a clear, friendly message instead.

1.33.0

• Fix: more reliable event tracking — events are no longer occasionally dropped.
• Fix: cookie-banner “Deny” choice is now respected on every event.
• Fix: every completed order (including Block checkout and cash on delivery) records exactly one sale — no missed or double-counted purchases.
• New: cart additions now show whether they were intentional or link-driven.

1.32.1

• Fix: better customer matching on server-side purchases.

1.32.0

• Improvement: stronger customer matching for ad platforms — especially guest and delayed orders. No extra personal data is stored.

1.31.12

• Privacy fix: more personal details are removed when a visitor denies consent.

1.31.11

• Fix: the Overview screen no longer appears twice.

1.31.10

• Improvement: more stable admin pages — one error no longer breaks the whole screen.

1.31.9

• Fix: better Google and Microsoft Ads tracking on iPhones.

1.31.8

• Fix: Snapchat no longer double-counts page views.

1.31.7

• Fix: Pinterest no longer double-counts events; better Google Ads matching.

1.31.6

• Fix: Snapchat no longer double-counts add-to-cart and purchases.

1.31.5

• Improvement: removed unused Snapchat tracking code.

1.31.4

• Fix: better Snapchat conversion matching.

1.31.3

• Fix: guest orders keep their visitor ID for more reliable matching.

1.31.2

• Fix: more accurate add-to-cart tracking, visitor location, and phone matching.
• Improvement: AI assistant visits (ChatGPT, Claude, and others) now appear as their own traffic source.

1.31.1

• Fix: more accurate tracking on the first page view of a visit.

1.31.0

• Privacy: new installs default to “consent denied” until the visitor agrees (existing sites are unchanged).
• Privacy: better consent handling for custom tags and personalization.

1.30.5

• Security: hardened popup rendering.

1.30.4

• Improvement: faster, more resilient tracking — a slow connection no longer slows your site.

1.30.3

• Fix: phone field spacing for better UX.

1.30.2

• Fix: phone country selector for better UX.

1.30.1

• Fix: phone, country flag for better UX.

1.30.0

• New: the popup phone field detects the visitor’s country automatically.
• New: popup spam protection keeps fake leads out of your contacts.
• Improvement: phone numbers stored in a consistent format.

1.29.1

• Fix: catalog “Sync now” records the last sync time.

1.29.0

• Fix: more accurate product-view tracking.
• Performance: faster page loads.

1.28.4

• Fix: checkout tracking on WooCommerce Blocks.

1.28.3

• Fix: checkout tracking on WooCommerce Blocks.

1.28.2

• Fix: shipped the latest Snapchat tracking fix.

1.28.1

• Fix: Snapchat tracking on the first page view.

1.27.7

• New: choose a popup goal (Lead / Subscribe / Promo / none).

1.27.6

• Improvement: contacts list shows the real order total and currency.

1.27.5

• Improvement: clearer “Import existing customers” wording.

1.27.4

• Improvement: renamed backfill to “Import existing customers”.

1.27.3

• New: Contacts module — import customers, capture from forms, record consent.
• Improvement: better popup email validation and feedback.

1.27.2

• Fix: capture the Microsoft Ads click ID.

1.27.1

• Fix: purchase value now uses the full order total.

1.27.0

• New: popup leads are sent to ad platforms; new Popup leads tab.

1.26.9

• Improvement: tidier sidebar.

1.26.8

• Improvement: helpful tooltips across admin tables.

1.26.7

• Fix: duplicate tooltip on help icons.

1.26.6

• New: Signal Doctor help tooltips.

1.26.5

• Fix: Signal Doctor accuracy and table alignment.

1.26.4

• Improvement: platform credentials are now managed in the dashboard.

1.26.3

• Fix: reports that showed 0% coverage.

1.26.2

• Housekeeping: minor update, no functional change.

1.26.0

• New: phone formatting for 100 countries.
• New: Termly consent and Forminator form support.
• New: subscription renewal tracking.
• Improvement: better bot detection.

1.25.1

• Fix: double-counted popup clicks in the report.

1.25.0

• New: more reliable purchase and sign-up tracking.
• Security: tracking fully stops when consent is denied.

1.24.1

• New: HPOS (High-Performance Order Storage) compatibility.

1.24.0

• New: redesigned admin with clear sections.
• New: more reliable event delivery queue.
• New: Microsoft Ads, GA4 reconciliation, and consent integration.
• New: Signal Doctor, Overclaim Shield, Consent-Recovery Graph, bot detection, customer import, and external scripts manager.
• Improvement: accessibility.

1.22.1

• Fix: popup error for logged-in users.

1.22.0

• New: lightweight bot detection.

1.21.0

• New: X (Twitter) tracking.
• Improvement: GA4 accuracy and lead/form tracking.
• Fix: duplicate-event and pixel fixes.

1.20.3

• Fix: popups on Home/Blog now show.

1.20.2

• Security: hardening and cleanup; more reliable retries.

1.20.1

• New: GA4 campaign attribution.
• Security: cleaner landing URLs (personal data removed).

1.20.0

• New: GA4 browser mode with full funnel and consent.

1.19.0

• New: popup builder (modal / slide / bar, targeting, WhatsApp button).

1.18.2

• Fix: purchase tracking on older orders.

1.18.1

• Fix: duplicate purchases on thank-you page revisits.

1.18.0

• New: homepage and click-to-contact tracking (phone / email / WhatsApp).

1.17.0

• Security: hardened the public tracking endpoint.
• Improvement: renamed plugin and safer script loading.

1.16.0

Initial public release.

• New: browser pixel for 9 ad platforms plus server-side tracking.
• New: lead-form tracking, consent capture, and secure data hashing.