UniPixel: Meta, Pinterest, TikTok, Google & Microsoft Server-Side Tracking for WooCommerce
Changelog
2.6.9
New: Guided setup wizards for every platform (Meta, Google, TikTok, Pinterest, Microsoft), each with a “Test Connection” button that checks your credentials and tells you in plain English whether you are connected.
Improvement: Setup pages now separate client-side and server-side tracking into clear sections. Client-side gets you tracking with just a Pixel ID; server-side is presented as the recommended next step rather than a requirement.
Fix: Improved performance on sites where the Stored Event Logs had grown very large.
Fix: Resolved an “Ajax request failed” error that could appear when saving platform settings on hosting that displays PHP warnings.
Fix: Saving a platform’s setup page no longer switches off that platform’s server-side PageView setting.
2.6.7
Renamed “Custom events” to “Site events” across the admin for clearer wording.
Added help icons in the Event Manager.
Fixed – issue with plugin debugging settings causing WordPress error in some scenarios.
2.6.6
New: Centralised Event Manager. New admin page where you can set up a custom event across every platform in one go. Pick a conversion type (Lead, Newsletter Signup, Contact, Registration, Search or your own) and UniPixel fills in each platform’s standard event name automatically.
New: URL-based trigger for custom events. Fire when a visitor lands on a specific page (great for thank-you pages, lead pages, post-checkout pages). Pick a page from your site, match a wildcard pattern like /thank-you*, or fire on every page.
New: Standard event name picker. When adding custom events you now choose from each platform’s standard event list (Lead, Contact, Subscribe and the rest) instead of typing them by hand. Custom names are still supported.
Improvement: Fire-once-per-session guard on URL events stops conversion events double-counting if the visitor reloads the page.
Improvement: Google client/server mutual exclusion rule enforced inline in the Event Manager (Google permits one or the other for non-Purchase events).
Improvement: Disabled-platform hint with quick links so you can enable a platform straight from the Event Manager.
Improvement: Home dashboard reorganised. New full-width Event Manager card. Pinterest moved to the right with its brand pink.
2.6.5
New: Optional “Reject all” button — give visitors a one-click way to decline tracking.
New: Popup layout options — choose centred card, full-width top or bottom bar, or a small corner card to fit your site.
New: Optional non-blocking mode — let visitors keep browsing while the popup stays visible (tracking still pauses until they choose).
New: Now compatible with CookieAdmin (Softaculous) consent banner — UniPixel reads its choices automatically.
Improvement: Popup is mobile-friendly — buttons stack cleanly on phones and corner layouts.
Fix: Popup animation no longer drifts horizontally when it appears.
2.6.4
New: Multi-language consent popup — built-in translations for 18 languages (Spanish, French, German, Italian, Portuguese, Dutch, Polish, Japanese, Chinese, Korean, Turkish, Arabic, Russian, Swedish, Czech and more), matched to each visitor’s language automatically.
New: Editable popup text — change any wording in any language from the admin to match your brand or jurisdiction.
New: Popup language control — auto-detect the visitor’s language or force a specific one.
2.6.3
Fix: Improved compatibility with WordPress themes and configurations. Event tracking now works reliably across all WordPress sites.
2.6.1
Fix: Resolved a compatibility issue that could prevent activation on some hosting environments.
2.6.0
New: Microsoft WooCommerce events — Purchase, AddToCart, Checkout and ViewContent now tracked automatically for Microsoft Advertising, with support for Microsoft’s new Conversions API (CAPI) pilot program.
New: Microsoft admin experience — updated events page with one-click recommended settings.
Improvement: AddToCart tracking now works across more WordPress and WooCommerce configurations, delivering more accurate conversion data to all five platforms.
Improvement: Checkout events now register unique purchase intent more accurately, improving conversion reporting for ad platform optimisation.
2.5.4
Fix: Resolved an issue affecting WooCommerce event tracking introduced in 2.5.3. All events now fire correctly.
2.5.3
New: Advanced Matching — automatically sends hashed user data (email, phone, name, address) with events to Meta, TikTok and Pinterest. Improves Event Match Quality scores for better attribution. Enable via General Settings.
Improvement: Event matching and data quality improvements across all platforms.
2.5.2
New: Pinterest Conversions API — full server-side and client-side tracking with deduplication. WooCommerce events (Purchase, AddToCart, InitiateCheckout, ViewContent), PageView, and custom events all supported.
2.5.1
New: Server-side tracking is now optional per platform — start with client-side only and enable server-side when ready.
Improvement: Access tokens no longer required during initial setup. Add them later to activate server-side tracking.
2.5.0
New: Consent support added for Complianz, CookieYes, and Moove GDPR — nine consent managers now supported in total.
Improvement: Simplified consent settings — choose between UniPixel’s built-in banner or your existing consent manager. UniPixel detects and respects choices automatically.
Help and documentation improvements.
2.4.0
Improvement: Richer product data — variant, category and item-level values now sent across all WooCommerce events for better reporting in Meta, TikTok and Google.
Improvement: Better cookie handling for fbclid and gclid click attribution.
Fix: TikTok deduplication — conversions are no longer double-counted.
Fix: AddToCart now reports the correct item value and correctly identifies variable products (sizes, colours, etc.).
2.3.2
Improvement: Dashboard updates, all three platforms now shown on the home page.
Improvement: Consent popup width adjustment and copy refinement.
2.3.1
Bug fix: important code update to fix a function that created an error
2.3.0
New: TikTok now added! Track events both client-side and server-side to TikTok’s Event API.
2.2.0
New: Comes with Consent Management Banner now built in to UniPixel. Easy configuration and one-click compliance for your site along with the benefits of server-side events.
Small database schema update and upgrade fix (2.1.4)
2.1.0
New: Control over both client-side setting and server-side setting for all of your events, including PageView, WooCommerce events and your own custom events.
New: Easy to apply “Use Recommended Settings” button, to make setup much easier.
New: Better settings for Google events, clearer separation of Client-side and Server-side choices
New: Testing Console that supports seeing your events fire in real time to support better debugging and setup.
New: Better options and control over storing/logging of all the vents that are fired, with more information too.
New: Google PageView events now supports client-side and new server-side sending options.
